Ford January U.S. sales fall on low car demand

on Feb2

U.S. sales of the Ford F series rose 1.6 percent last month for its best January since 2004. Photo credit: DAVID PHILLIPS

DETROIT — Ford Motor Co.’s U.S. light-vehicle sales fell 6.3 percent in January because of lower-than-normal fleet orders and continued poor sales of sedans. The automaker’s pickup/van sales rose 2.2 percent, while car sales declined 23 percent and crossover/SUV sales fell 5.9 percent.

Brands: Ford down 5.2%; Lincoln down 27%

Notable nameplates: F series up 1.6% for its best January since 2004; Lincoln Navigator up 98%; Expedition down 15%, although retail sales surged 57%; Mustang down 6.2%; Lincoln Continental down 30%; Fusion down 33%; Explorer down 1.9%; Escape down 8%

Incentives: $4,421 per vehicle, up 6.7% from a year earlier, according to ALG.

Average transaction price: $37,609 per vehicle, up 3.4% from a year earlier, ALG said.

Fleet mix: 28.5%, 1.7 percentage points lower than a year ago.

Inventory: 695,082 vehicles, representing a 108-day supply. That’s up from 630,435 units, or a 68-day supply, a month ago.

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