Companies That Have Pledged to Address Racism Since the George Floyd Protests

on Jun22
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Friday will be a paid company holiday for employees at Nike. The same goes for workers at Twitter, Target, General Motors, the National Football League and a variety of other businesses. JPMorgan Chase, Capital One and other banks will close branches early.

Companies big and small decided to recognize Juneteenth, a holiday that commemorates the end of slavery, after the killing of George Floyd set off an urgent national conversation about race.

Companies are usually quiet at moments of public upheaval and hesitant to take a political stand for fear of alienating customers. But since Mr. Floyd’s killing late last month, businesses of all kinds have expressed their solidarity with protesters, donated millions of dollars to organizations dedicated to racial justice or vowed to change their office cultures to be more inclusive.

But some have gone further, announcing intentions to make concrete changes inside their own institutions or in how they do business. Here is a list of some of the promises made.

The technology company is creating an entrepreneurship camp for black software developers to promote their best work and ideas, and said it would increase the number of black-owned suppliers that provided materials for its operations.

The cosmetics brand said it would make sure the percentage of black employees at all levels in the company would mirror the percentage of black people that make up the United States population within the next five years. It also committed to doubling recruits from historically black colleges and universities in the next two years. Over the next three years, the company committed to doubling the amount it currently spends on sourcing ingredients, packing materials and supplies from black-owned businesses.

The company pledged to double the number of its black and Latinx employees by 2023, and to increase the number of black people in leadership positions by 30 percent over the next five years. Facebook also committed to spend at least $100 million annually on black-owned suppliers, from marketing firms to construction companies.

The company behind the fitness app said it would support research projects to address health conditions that disproportionately affected black people, including Covid-19. FitBit also pledged to offer more workouts from black fitness influencers on its app and feature them on its social media channels.

The motorsports organization has barred Confederate flags from its events and properties. NASCAR had begun asking fans to stop taking Confederate battle flags to its races in 2015, but many have flown the flag anyway, hoisting it atop campers and R.V.s on fields around racetracks. NASCAR said it would set protocols for enforcing at its tracks.

The payment platform created a $500 million fund to support black and minority businesses by strengthening ties with community banks and credit unions serving underrepresented communities as well as investing directly in black- and other minority-led start-ups. Another $10 million was set aside for grants to assist black-owned businesses affected by Covid-19, with an extra $5 million to fund program grants and employee matching gifts for nonprofits working with black business owners. PayPal also pledged to put $15 million into efforts to create more robust internal diversity and inclusion programs.

The beverage giant said it would increase its number of black managers by 30 percent by 2025. It committed to adding more than 250 black employees to its managerial positions, including a minimum of 100 black employees to the executive ranks.

The company said it would double spending with black-owned suppliers and create more jobs for black people at its marketing agencies.

Pinterest said it would work to showcase content about racial justice on its platform and remove all ads from Black Lives Matter search results so users could focus on learning about the movement.

One of Viacom’s subsidiaries, BET, started a $25 million social justice initiative called Content for Change. On Friday, it started airing original short-form programming and a slate of films including “Selma” and “Do the Right Thing.”



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