VW names veteran Europe exec to steer North America sales, marketing

on Jul5

Eichhorn: New chief sales and marketing officer for the VW brand in North America.

Volkswagen Group of America named a longtime executive from its parent company’s European operations as the VW brand’s new head of sales and marketing in North America.

Werner Eichhorn, 54, will become chief sales and marketing officer for North America on Sept. 1, overseeing sales and marketing in the United States, Canada and Mexico.

In the U.S., the VW brand’s sales have advanced eight straight months year over year as the company gains momentum and rebounds from diesel emissions violations.

Derrick Hatami, who was appointed last month as VW’s executive vice president of U.S. sales and marketing, will report to Eichhorn, a spokeswoman for the brand said. Hatami and Eichhorn will report to Hinrich Woebcken, CEO of VW’s North American region.

Eichhorn has been with VW for more than 35 years, most recently as a board member for sales and marketing for the Czech brand Skoda. He previously was head of VW sales and marketing in Germany and for Audi in China, the company said.

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