Volkswagen hints it could reenter steaming hot US pickup market

on Apr16
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Vokswagen Tarok concept pickup

Handout/Volkswagen Group of America, Inc.

Vokswagen Tarok concept pickup

Volkswagen first teased the possibility of reentering the U.S. pickup market at the 2018 New York auto show unveiling the Tanoak concept based on its three-row Atlas sport utility vehicle.

The Tarok concept that will be introduced at New York’s Jacob Javits Convention Center this week was previously revealed at the Sao Paulo International Motor Show in Brazil late in 2018 but is being shown in the U.S. for the first time.

It measures 193.5 inches, bumper to bumper, or about 21 inches shorter than the Tanoak concept. The Toyota Tacoma, the segment leader with 245,659 sales in the U.S. last year, measures anywhere from 212.3 to 225.3 inches, depending upon the body and bed configuration.

Despite its diminutive size, the Tarok is designed to handle a payload of up to 73.2 inches, however, slightly longer than what many of the current crop of midsize trucks can fit in their bed. To pull that off, VW explained, the rear seats, along with the panel that normally separates the passenger compartment from the cargo bed, fold away, extending the cargo space.

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