Marijuana vacation rentals become more popular

on Sep24
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At her bed-and-breakfast Nicole Butler hosts backyard potlucks with THC-infused food.

Photo: Nicole Butler

At Nicole Butler’s bed-and-breakfast, cannabis is in the candy that greets guests at check-in, the homemade shrimp and grits and other meals she serves, and the snacks she sets out for anyone who gets the munchies.

“I’ve really just tried to give people what they’re used to, just with the added element of cannabis,” said Butler.

With permission from her landlord, Butler in 2018 began listing her 3-bedroom, 3-bathroom townhouse in Washington, D.C. on, which connects guests with hosts who allow marijuana use on their properties.

The site is still tiny, with just 2,000 active listings compared with Airbnb’s 6 million. But the niche market of cannabis-friendly accommodations is gaining interest, with recreational marijuana use now legal in 19 states and Washington. Tourism for cannabis more broadly is also now a $17 billion industry, according to recent data from Forbes.

Some hosts of cannabis-friendly rentals go beyond simply allowing people to smoke or consume weed on site. With rooms starting at $420 per night, for example, Butler offers a fully stocked cannabis bar with a variety of strains to choose from as well as yoga, CBD massages and cannabis education.

A hairstylist before the pandemic, Butler began managing the bed-and-breakfast full time when the salon she worked at closed during the pandemic. She said the business started to sustain itself after about a year.

“I think the pandemic made people really appreciate experiences, self-care, and just doing things that make them feel good,” said Butler.

A growing trend

Cannabis sales in the U.S. are projected to climb from $25 billion in 2021 to $42 billion in 2026, according to cannabis market research firm BDSA.

Among those looking to capitalize on the growing industry is Sean Roby, who launched in 2015. Homeowners can list their properties for short-term bookings in states where recreational or medicinal cannabis use is legal. When he first started the site, Roby said his business partners were doubtful about whether people would buy into the idea of letting guests smoke cannabis on their properties.

“We get dozens of bookings per day now,” he said.

Weed entrepreneur brings in over $1 million a year running 'bud and breakfast' hotels

Deontae Mack, founder and CEO of Vibesbnb

Courtesy: Deonte Mack

According to Airbnb’s community policy, cannabis possession and use is allowed “in locations where it is legal and does not violate any house rules.” However, the company does not allow users to directly search for cannabis-friendly rentals, or allow its hosts to list their rentals as such.

“If a guest is curious about a Host’s host rules on cannabis in their listing, we encourage guests to contact the Host ahead of booking to ask them for more information,” Airbnb said in a statement.

Mack took his plans for Vibesbnb to investors in 2019 after finding success listing his own, then other apartments that he rented, as cannabis-friendly stays on sites including Airbnb and Vrbo. He got around the site’s rules by putting “420 friendly” in the description, which let people find him through Google searches.

“I’m trying to become like the Airbnb of cannabis in Florida,” Mack said.

Cashing in 

From left, Cameron Wesley Scott, and Jeremiah Swain

Photo: Jesse Winter

Swain said the hotel, which he called “the nexus of cannabis and hospitality,” will be what allows minority entrepreneurs like him a chance to break into the industry.

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