Jaguar teams up with Andy Murray to present new XF Sportbrake wagon

on Jun15

Andy Murray is the defending champion at Wimbledon this year.

Jaguar has teamed up with fellow Brit and world No. 1 tennis player Andy Murray to present its all new XF Sportbrake.

The automaker and Murray agreed to a sponsorship deal in December 2015 and — with Murray’s continued success in the tennis world — the pair have had an active relationship.

Jaguar is in its third year as the official car partner of the Wimbledon championships, one of the four grand slam professional tennis events. Ahead of Wimbledon, which begins July 3, Jaguar rolled out the new XF Sportbrake in an event in downtown London on a replica center court of the All England Lawn Tennis and Croquet Club, where the tournament is held.

Murray is the defending champion at Wimbledon. His victory last year was his second (he won his first 2013) and he looks to become the first male British tennis player to win three Wimbledon singles championships since Fred Perry in 1936. Jaguar aired this commercial featuring Murray ahead of the 2016 Wimbledon tournament.

Jaguar will be taking the men’s singles Wimbledon trophy and the XF Sportbrake on a United Kingdom-wide tour to inspire kids and show off the vehicle prior to the start of the 2017 tournament.

“I’ve been working with Jaguar for a while now, this car is going to be taking my Wimbledon trophy around the world on a trophy tour taking it to schools, tennis clubs and trying to engage young kids and hopefully inspire a few to pick up a racket and play,” Murray said at the event Wednesday morning. “As you start to get older, you want to leave a legacy and see more kids picking up a racket. This sport has given me so much and I would love more kids to have that opportunity.”

Jaguar called out the 2017 Wimbledon ball boys and girls to come out and remove the tarp covering the two white XF Sportbrake vehicles.

Murray was given an XF Sportbrake to drive, but apparently, Jaguar didn’t see a problem in giving him one that had a paint job covered with tennis balls, which Murray bluntly pointed out.

“The one that I have at my house is plastered with tennis balls, so I haven’t been driving it too much because that would have been a bit strange if I was driving a car that had tennis balls all over it,” Murray said at the event. “But it’s really nice and has loads of space, which is great for me and what I do for a living.”

Murray isn’t the first athlete, nor the first tennis player to unveil an all-new vehicle. Rafael Nadal unveiled the new Kia Stinger sports sedan at the 2017 Australian Open in January, just one week after the vehicle made its world premiere at the 2017 Detroit Auto Show.

Some of the other major car-athlete endorsements include Murray’s longtime rival Roger Federer, sponsored by Mercedes-Benz; New England Patriots quarterback Tom Brady, who struck a recent endorsement deal with Aston Martin and is even designing his own vehicle; and Cleveland Cavaliers star LeBron James, who is a global brand ambassador for Kia.

Prepare to see the Jaguar logo all over the television screen during the two-week Wimbledon tournament, but don’t expect to find Andy Murray cruising around in a tennis ball-speckled XF Sportbrake any time soon.



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