Amazon bookstore opens in New York

on May24

Amazon's first New York City bookstore, Amazon Books, before its May 25, 2017 opening near Columbus Circle in Manhattan. Children's books that get the highest reviews on Amazon.com are organized and displayed by age group.

CNBC | TJ Fabian

Amazon’s first New York City bookstore, Amazon Books, before its May 25, 2017 opening near Columbus Circle in Manhattan. Children’s books that get the highest reviews on Amazon.com are organized and displayed by age group.

Amazon even selected the Columbus Circle neighborhood on Manhattan’s west side based on data about nearby book purchases, Kindle ownership and Prime membership, in addition to factors like foot traffic and tourism, according to Jennifer Cast, vice president of Amazon Books.

Online shopping tends to be driven by searches for products that users already know about, Cast said. But the brick-and-mortar locations aim to provide a “mecca of discovery” for book lovers, Cast said. The books all have the covers, not the spines, facing out, to encourage browsing —even though the store could have fit as many as 5,000 more titles if books were displayed the conventional way, Cast said.



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